How is Pinterest Helpful for the Medical Industry?
I remember those times when advertising used to be a cumbersome and expensive process. Thanks to the rise of recent social media sites, social media strategies for advertising have become more important.
First came Facebook and Twitter, one helpful for building up a fan base and the other for tweeting to all your fans. Now, the medical industry has a third option, in the form of Pinterest.
So what does Pinterest hold for the medical industry?
With over 10 million subscribers in just 2 years, Pinterest is the hub of social activity for women in their 20’s and 30’s as well as many new to the social world.
Having a great Pinterest Specific Social Media Strategy will be helpful. When we say ‘Pinterest Specific’, we really mean it. There are very few platforms like Pinterest on the net, if any at all; and there are none even seemingly popular as Pinterest. Pinterest is unique in its own way from all other social media platforms and deserves a unique strategy of its own.
Pinterest uses boards where you can ‘pin’ an image for others to see. If others like the images, they can then repin them and so it follows. Today, you’ve some beautiful designs you can see on Pinterest, across genres and fields.
The Top 5 Things Pinterest Can do to the Medical Industry
- Selling products
Selling products will be ever so easier! The medical industry today is not just about healthcare, but about selling health related products as well. Be it a blood pressure meter or a medical alert bracelet which lets you dial to your loved ones in an instant in case of an emergency, one can market these products really well through Pinterest.
Just the other day, I saw one of the pinboards showing a medical alert bracelet as a fashion accessory. If you are a pharmaceutical company, just put up the pictures of the products you want to sell with catchy slogans and build up your customer case!
- Promoting services
A hospital can even promote its services and use Pinterest to engage themselves with their customers. Interesting pictures, tit bits about the hospital, important health care information can go a long way to promote one’s services.
- Building Trust
Pinterest will be a great medium to build up trust between a healthcare company and a patient. Pharmaceutical companies and hospitals can showcase their achievements, their history as well as interact with the patients.
All these will go a long way to enhance the interactivity and trust quotient. The closer the patient feels to the hospital or the medical brand, the lesser the chances that he will be using somebody else’s services.
- Building Morale –
Managing and taking care of oneself is one of the most difficult things to do today. Pinterest is a great way for app developers to show how their health and wellness apps could help people actually be healthy. Pharmaceutical companies can even shed light on the various diseases and in effect promote the usage of their brand to counter the possible diseases. They can do this by coming out with different images of how people can take care of their health.
- Health Education –
Not for Profit Healthcare Organizations can find Pinterest as a great tool to spread knowledge and educate others on health. Interesting pictures and information like healthy eating, how to have a healthy diet, and how to avoid loose motion can be some of the great topics one can educate others upon through a series of pictures.
